Andy Bright is an User Experience Designer based London. He currently works as the UX Lead on a SaaS Marketing Resource Management suite called Tag:cmd.
Connect with me on LinkedIn, or send an email to andybright at gmail.
In the first stages of web site redesigns I like to take a good look at the clickstream data from the incumbent analytics package. Although it’s folly to make blind assumptions about what that data actually means about users you can still make a good stab at identifying the low-hanging fruit that you’d like to investigate as you go on.
Intrestingly, when looking at pageview stats I find time after time that the Contact Us page is usually the most popular after the home page. What could the reason be? Well, of course, it depends. Perhaps the homepage isn’t teasing well, or that the content is simply irrelevant, maybe the majority of the sites users are after phone support?
Answers to these questions become clear as you progress with building an understanding of users requirements through personas and doing various kinds of qualitative research. But if there one design recommendation that I can make from experience, that can almost always benefit a company homepage, it’s put contact information in the header. Good user experience means giving people what they need when they need it.
