I’ve been in Edinburgh today recording an pod.ium elevator pitch for Muxster.
We’ve are lucky enough to have been accepted to exhibit our product at the EIE10 event at Edinburgh Uni next month. Aalong with numerous other exiciting startups we’ll be showing off our wares to investors, technologists, designers and business people.
I had failed to plan for the pitch, and thus planed to fail. It all seemed to make sense in my head, until I stood under the bright studio lights and essentially forgot everything I wanted to say (finding time for your startup side-project when you’re a fully-booked experience architect is HARD!).
The chaps doing the video production were kind, patient, and very helpful. In the end, after about 30 wet-runs, I got a half decent take in the can.
As you can imagine the script is now burned into my brain. Here’s what I said…
Muxster is a new promotion platform for musicians. Our product empowers artists to take control of the content they already publish to the social web, collecting it into a free zero-maintenance website from which they can generate direct revenue from merchandise and download sales.
We want to banish the legacy of poorly produced, infrequently updated artist website and give musicians control over their content and the conversations happening around it.
We’re really excited to see what people are going to build with Muxster.
An example we imagine is of a band who are releasing a new album and have decided to do a live webcast to celebrate the launch of it.
Muxster provides the platform to host the webcast, include updates from the real-time web and make merchandise sales to their audience all from the same screen.
We look forward to seeing you soon at muxster.com.
…Could have been worse 
